{"title":"Goose Group public reading index","description":"The same company documents, essays, and principles shown in the reader. Drafts appear only in local development.","groups":[{"id":"company","number":"01","title":"About us","href":"/writings/#company","description":"Why we exist, what matters to us, and the kind of work and company those beliefs ask for.","items":[{"title":"Why Goose Group exists","summary":"People know more about their work than their tools and organizations let them put to use. 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The question remains.","href":"/writings/essays/kayfabe-at-work/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/kayfabe-at-work.md","image":{"src":"/img/analysis/kayfabe-at-work/alignment-768.webp","srcset":"/img/analysis/kayfabe-at-work/alignment-768.webp 768w, /img/analysis/kayfabe-at-work/alignment.webp 1536w","alt":"An ordinary office meeting isolated on a theatrical platform beneath a suspended fluorescent ceiling.","social":"/img/analysis/kayfabe-at-work/alignment.jpg"},"number":"02.01"},{"title":"Management in the Age of Mechanical Observation","summary":"An essay on what a request to be kept in the loop reveals: a century-old separation of planning work from doing it, a status ritual outliving its purpose, and the part of management that visible work cannot replace.","href":"/writings/essays/management-in-the-age-of-mechanical-observation/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/management-in-the-age-of-mechanical-observation.md","image":{"src":"/img/analysis/management-in-the-age-of-mechanical-observation/endless-stairs-768.webp","srcset":"/img/analysis/management-in-the-age-of-mechanical-observation/endless-stairs-768.webp 768w, /img/analysis/management-in-the-age-of-mechanical-observation/endless-stairs.webp 1264w","alt":"Managers at a meeting table and workers at drafting boards and workbenches, on the landings of one endless staircase.","social":"/img/analysis/management-in-the-age-of-mechanical-observation/endless-stairs.jpg"},"number":"02.02"},{"title":"Service design matters more when software gets cheaper","summary":"Cheaper implementation makes it easy to add requirements. Thoughtful service design decides which ones belong, builds reliability into the system and gets useful services to people sooner.","href":"/writings/essays/service-design-when-software-gets-cheaper/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/service-design-when-software-gets-cheaper.md","image":{"src":"/img/analysis/service-design-when-software-gets-cheaper/less-to-get-through-768.webp","srcset":"/img/analysis/service-design-when-software-gets-cheaper/less-to-get-through-768.webp 768w, /img/analysis/service-design-when-software-gets-cheaper/less-to-get-through.webp 1536w","alt":"A worker lifts away a monumental doorway made of filing cabinets and paperwork while two people exchange a parcel beneath it.","social":"/img/analysis/service-design-when-software-gets-cheaper/less-to-get-through.jpg"},"number":"02.03"},{"title":"Friction Should Earn Its Place","summary":"Care, reflection, consent and learning can require time and effort. That gives particular friction a purpose; it does not give every obstacle a defence.","href":"/writings/essays/friction-should-earn-its-place/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/friction-should-earn-its-place.md","image":{"src":"/img/analysis/friction-should-earn-its-place/resistance-with-a-purpose-768.webp","srcset":"/img/analysis/friction-should-earn-its-place/resistance-with-a-purpose-768.webp 768w, /img/analysis/friction-should-earn-its-place/resistance-with-a-purpose.webp 1536w","alt":"Two colleagues adjust an oversized carpenter’s plane and examine the long curl of wood it produces.","social":"/img/analysis/friction-should-earn-its-place/resistance-with-a-purpose.jpg"},"number":"02.04"},{"title":"Encoding Taste in Practice","summary":"How to write down the choices that make work good, use them with AI, and improve them through real work.","href":"/writings/essays/encoding-taste-in-practice/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/encoding-taste-in-practice.md","image":{"src":"/img/analysis/encoding-taste-in-practice/a-pattern-worth-repeating-768.webp","srcset":"/img/analysis/encoding-taste-in-practice/a-pattern-worth-repeating-768.webp 768w, /img/analysis/encoding-taste-in-practice/a-pattern-worth-repeating.webp 1536w","alt":"A printmaker cuts a botanical pattern while enormous hands hold its reusable stencil above a row of finished prints.","social":"/img/analysis/encoding-taste-in-practice/a-pattern-worth-repeating.jpg"},"number":"02.05"},{"title":"Useful Before Complete","summary":"Small tools can help people now, without becoming permanent infrastructure. The judgment is knowing what can remain unfinished and what the work actually depends on.","href":"/writings/essays/the-90-percent-threshold/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/the-90-percent-threshold.md","image":{"src":"/img/analysis/the-90-percent-threshold/useful-enough-768.webp","srcset":"/img/analysis/the-90-percent-threshold/useful-enough-768.webp 768w, /img/analysis/the-90-percent-threshold/useful-enough.webp 1536w","alt":"Two makers test a small machine that cuts paper geese, with a vast unbuilt factory curling out of a blueprint behind them.","social":"/img/analysis/the-90-percent-threshold/useful-enough.jpg"},"number":"02.06"},{"title":"See the Work","summary":"Making work visible should make it easier to understand and act on. If the same status rituals continue untouched, we have added a task.","href":"/writings/essays/observability-is-the-new-governance/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/observability-is-the-new-governance.md","image":{"src":"/img/analysis/observability-is-the-new-governance/see-the-work-768.webp","srcset":"/img/analysis/observability-is-the-new-governance/see-the-work-768.webp 768w, /img/analysis/observability-is-the-new-governance/see-the-work.webp 1536w","alt":"A workshop wall peels back like paper as colleagues examine a snag in the machinery together.","social":"/img/analysis/observability-is-the-new-governance/see-the-work.jpg"},"number":"02.07"},{"title":"How We Build","summary":"How we work alongside people, from ordinary onboarding and a first useful tool to software their team can understand and run.","href":"/writings/essays/how-we-build/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/how-we-build.md","image":{"src":"/img/analysis/how-we-build/built-to-be-opened-768.webp","srcset":"/img/analysis/how-we-build/built-to-be-opened-768.webp 768w, /img/analysis/how-we-build/built-to-be-opened.webp 1536w","alt":"Two engineers inspect and repair an enormous open pocket-watch mechanism, with spare parts laid out nearby.","social":"/img/analysis/how-we-build/built-to-be-opened.jpg"},"number":"02.08"},{"title":"Elite Overproduction at Work","summary":"AI makes useful work cheaper to attempt. Organizations whose status depends on controlling that work have an adjustment to make.","href":"/writings/essays/elite-overproduction-and-ai-disruption/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/elite-overproduction-and-ai-disruption.md","image":{"src":"/img/analysis/elite-overproduction-and-ai-disruption/elite-overproduction-768.webp","srcset":"/img/analysis/elite-overproduction-and-ai-disruption/elite-overproduction-768.webp 768w, /img/analysis/elite-overproduction-and-ai-disruption/elite-overproduction.webp 1536w","alt":"Professionals climb a pyramid of office chairs toward one executive seat while two makers work together nearby.","social":"/img/analysis/elite-overproduction-and-ai-disruption/elite-overproduction.jpg"},"number":"02.09"},{"title":"Emergent Software Development","summary":"People who know the work can help make the software while discovering what it needs to do. The structure grows from use.","href":"/writings/essays/emergent-software-development/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/emergent-software-development.md","image":{"src":"/img/analysis/emergent-software-development/follow-the-work-768.webp","srcset":"/img/analysis/emergent-software-development/follow-the-work-768.webp 768w, /img/analysis/emergent-software-development/follow-the-work.webp 1536w","alt":"Well-worn footpaths become lines on an enormous curling plan as two colleagues study the routes people actually take.","social":"/img/analysis/emergent-software-development/follow-the-work.jpg"},"number":"02.10"},{"title":"Keeping Hold of the Universe","summary":"As work becomes more directly accessible, people can find themselves holding on to the things that used to stand between them and it.","href":"/writings/essays/keeping-hold-of-the-universe/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/keeping-hold-of-the-universe.md","image":{"src":"/img/analysis/keeping-hold-of-the-universe/keeping-hold-768.webp","srcset":"/img/analysis/keeping-hold-of-the-universe/keeping-hold-768.webp 768w, /img/analysis/keeping-hold-of-the-universe/keeping-hold.webp 1536w","alt":"A suited man holds a detached doorframe and office partition beside a desk, with an enormous moon hanging above the open room.","social":"/img/analysis/keeping-hold-of-the-universe/keeping-hold.jpg"},"number":"02.11"},{"title":"The Happy Mascot Problem","summary":"A cheerful chicken advertising the chicken shop is a small, perfect contradiction. Office life has its own versions, where belonging depends on endorsing the arrangement consuming your time.","href":"/writings/essays/happy-mascot-problem/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/happy-mascot-problem.md","image":{"src":"/img/analysis/happy-mascot-problem/holding-up-the-smile-768.webp","srcset":"/img/analysis/happy-mascot-problem/holding-up-the-smile-768.webp 768w, /img/analysis/happy-mascot-problem/holding-up-the-smile.webp 1536w","alt":"An office worker holds up an enormous smiling chicken cutout beside an unattended desk, with the mascot's wooden supports exposed.","social":"/img/analysis/happy-mascot-problem/holding-up-the-smile.jpg"},"number":"02.12"},{"title":"Gift, Not Asset","summary":"A cultural argument for making generous, symbolically charged things without immediately turning them into assets to extract from.","href":"/writings/essays/gift-not-asset/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/gift-not-asset.md","image":{"src":"/img/analysis/gift-not-asset/gift-not-asset-768.webp","srcset":"/img/analysis/gift-not-asset/gift-not-asset-768.webp 768w, /img/analysis/gift-not-asset/gift-not-asset.webp 1536w","alt":"Two hands pass a handmade ceramic bird above an abandoned cash register, rubber stamps and price tags.","social":"/img/analysis/gift-not-asset/gift-not-asset.jpg"},"number":"02.13"},{"title":"The Future Economy of Caring","summary":"Freedom and a richer life give us more to bring to the work. We want to attempt bigger, stranger things for particular people, with enough care to let the work change our idea of good.","href":"/writings/essays/the-future-economy-of-caring/","status":"Published","kind":"Essay","draft":false,"source":"src/content/analysis/the-future-economy-of-caring.md","image":{"src":"/img/analysis/the-future-economy-of-caring/room-for-something-stranger-768.webp","srcset":"/img/analysis/the-future-economy-of-caring/room-for-something-stranger-768.webp 768w, /img/analysis/the-future-economy-of-caring/room-for-something-stranger.webp 1536w","alt":"Two makers at a small workbench shape an enormous curved paper-and-wood sculpture.","social":"/img/analysis/the-future-economy-of-caring/room-for-something-stranger.jpg"},"number":"02.14"}]},{"id":"beliefs","number":"03","title":"Beliefs in detail","href":"/writings/#beliefs","description":"The more specific ideas behind the practice, with room to examine where each one helps and where it reaches its limits.","items":[{"title":"Taste as Infrastructure","summary":"Write down the judgment that matters, try it against real work, and keep it open to correction.","href":"/writings/beliefs/taste-as-infrastructure/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/taste-as-infrastructure.md","image":{"src":"/img/beliefs/taste-as-infrastructure/a-lens-you-can-adjust-768.webp","srcset":"/img/beliefs/taste-as-infrastructure/a-lens-you-can-adjust-768.webp 768w, /img/beliefs/taste-as-infrastructure/a-lens-you-can-adjust.webp 1536w","alt":"Two opticians examine the hinged lens of an enormous pair of spectacles, while a tree appears through the other lens.","social":"/img/beliefs/taste-as-infrastructure/a-lens-you-can-adjust.jpg"},"number":"03.01"},{"title":"The Ratio Shift","summary":"As AI moves behind the scenes, the people affected still need to see, question, and change the judgment it carries.","href":"/writings/beliefs/ratio-shift/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/ratio-shift.md","image":{"src":"/img/beliefs/ratio-shift/the-work-behind-the-curtain-768.webp","srcset":"/img/beliefs/ratio-shift/the-work-behind-the-curtain-768.webp 768w, /img/beliefs/ratio-shift/the-work-behind-the-curtain.webp 1536w","alt":"A woman draws back a theatre curtain to reveal envelopes suspended from wooden control bars, while a colleague adjusts one of their threads.","social":"/img/beliefs/ratio-shift/the-work-behind-the-curtain.jpg"},"number":"03.02"},{"title":"Software Inversion","summary":"When a first version is easier to build, understanding the work becomes more consequential.","href":"/writings/beliefs/software-inversion/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/software-inversion.md","image":{"src":"/img/beliefs/software-inversion/a-door-worth-opening-768.webp","srcset":"/img/beliefs/software-inversion/a-door-worth-opening-768.webp 768w, /img/beliefs/software-inversion/a-door-worth-opening.webp 1536w","alt":"A woman and a locksmith examine an ordinary door beneath a fan of enormous ornate keys.","social":"/img/beliefs/software-inversion/a-door-worth-opening.jpg"},"number":"03.03"},{"title":"Worth Building for a Few","summary":"A useful thing can be worth making for a small group of people. It does not need a plan to become everyone's platform.","href":"/writings/beliefs/niche-making/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/niche-making.md","image":{"src":"/img/beliefs/niche-making/a-table-for-a-few-768.webp","srcset":"/img/beliefs/niche-making/a-table-for-a-few-768.webp 768w, /img/beliefs/niche-making/a-table-for-a-few.webp 1536w","alt":"Three people sit around a cafe table sheltered inside an enormous open scallop shell.","social":"/img/beliefs/niche-making/a-table-for-a-few.jpg"},"number":"03.04"},{"title":"The Ability to Keep Going","summary":"Useful work should leave people better equipped for the next problem, without requiring a factory before they can begin.","href":"/writings/beliefs/factory-thinking/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/factory-thinking.md","image":{"src":"/img/beliefs/factory-thinking/a-place-for-the-next-thing-768.webp","srcset":"/img/beliefs/factory-thinking/a-place-for-the-next-thing-768.webp 768w, /img/beliefs/factory-thinking/a-place-for-the-next-thing.webp 1536w","alt":"Two gardeners tend a young fruit tree growing in a giant porcelain eggcup, with a small rooted cutting ready nearby.","social":"/img/beliefs/factory-thinking/a-place-for-the-next-thing.jpg"},"number":"03.05"},{"title":"Start With a Useful Capability","summary":"Find something specific that would help the person doing the work, then let use inform the larger investment.","href":"/writings/beliefs/capabilities-not-systems/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/capabilities-not-systems.md","image":{"src":"/img/beliefs/capabilities-not-systems/one-useful-handle-768.webp","srcset":"/img/beliefs/capabilities-not-systems/one-useful-handle-768.webp 768w, /img/beliefs/capabilities-not-systems/one-useful-handle.webp 1536w","alt":"A craftswoman attaches a large metal handle to an enormous wooden drawer while a colleague tries opening it.","social":"/img/beliefs/capabilities-not-systems/one-useful-handle.jpg"},"number":"03.06"},{"title":"Useful, Not Done","summary":"Make something useful soon enough to learn from it, and finish enough of the work that people can rely on what you offer.","href":"/writings/beliefs/useful-not-done/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/useful-not-done.md","image":{"src":"/img/beliefs/useful-not-done/enough-shade-for-lunch-768.webp","srcset":"/img/beliefs/useful-not-done/enough-shade-for-lunch-768.webp 768w, /img/beliefs/useful-not-done/enough-shade-for-lunch.webp 1536w","alt":"Two people enjoy lunch in the shade of a large parasol whose unused half still has exposed ribs.","social":"/img/beliefs/useful-not-done/enough-shade-for-lunch.jpg"},"number":"03.07"},{"title":"Friction Reduction","summary":"Remove pointless burden. Keep the effort and attention that people need to understand, choose, learn, and care.","href":"/writings/beliefs/friction-reduction/","status":"Published","kind":"Working principle","draft":false,"source":"src/content/beliefs/friction-reduction.md","image":{"src":"/img/beliefs/friction-reduction/unnecessary-detour-768.webp","srcset":"/img/beliefs/friction-reduction/unnecessary-detour-768.webp 768w, /img/beliefs/friction-reduction/unnecessary-detour.webp 1536w","alt":"A woman unhooks an elaborate rope queue that stands between an open lawn and a bench where two people are talking.","social":"/img/beliefs/friction-reduction/unnecessary-detour.jpg"},"number":"03.08"},{"title":"Keep What the Work Teaches","summary":"Carry useful learning into the next piece of work, including the reasons to stop or choose a simpler approach.","href":"/writings/beliefs/capability-compounding/","status":"Published","kind":"Working 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